Ford U.S. Truck Sales By Model: F-Series, Ranger, Maverick, etc.

Ford truck. Pexels Image.

This article covers Ford Motor Company’s retail sales of trucks in the U.S. The sales results presented are exclusively for the U.S. market. Additionally, we focus solely on the retail sales results.

For other sales statistics of Ford Motor, you may find more information in the following pages:

Global Sales & Market Share

• Global sales and market share,

Wholesales

• Global wholesale and wholesale by country,
• Wholesale by segment,

Revenue

• Revenue by country: U.S., Canada, U.K., Germany, and Mexico,
• Revenue streams: sales of new and used cars, services, etc.,
• Revenue per employee in America, Europe, China, etc.,
• Revenue per car in North America, Europe, China, etc.,

Profit & Margin

• Profit margin breakdown: automotive, Ford Credit, etc.,
• Profit per vehicle,

Debt & Cash

• Financial health: debt level, payment due, and liquidity,
• Cash flow and cash on hand analysis,

Comparison With Peers

• Ford vs GM and Tesla: advertising and marketing budget,
• Ford vs General Motors: vehicle profit and margin,
• Ford vs Tesla: profit margin comparison,

Other Statistics

• Ford employee numbers and diversity statistics,
• Ford total employees, employees by country, and diversity,

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Vehicle Retail Sales: Vehicle retail sales refer to the number of vehicles sold directly to consumers through retail channels, such as dealerships.

This metric typically includes sales of new and used cars, trucks, and other types of vehicles. Vehicle retail sales provide insight into consumer demand and purchasing behavior in the automotive market.

Key points to consider about vehicle retail sales:

1. New vs. Used Vehicles: Retail sales can encompass both new and used vehicles sold to individual customers.
2. Dealerships: The sales typically occur through authorized dealerships, which serve as the primary retail outlets for car manufacturers.
3. Consumer Demand: Retail sales figures help gauge consumer demand and market trends within the automotive industry.
4. Exclusions: These figures generally exclude fleet sales (e.g., sales to rental car companies, government agencies, and corporate fleets) and wholesale transactions.

Understanding vehicle retail sales is crucial for manufacturers, dealerships, and market analysts to assess the health and trends of the automotive market.

F-Series: Ford Motor’s F-Series trucks are a line of full-size pickup trucks that have been a cornerstone of the brand since their introduction in 1948. Known for their durability, versatility, and reliability, the F-Series trucks are widely regarded as one of Ford’s flagship products and a major contributor to the company’s global success.

The F-Series encompasses a range of models, from the workhorse F-150, which is a best-seller in the U.S., to the heavy-duty F-250, F-350, and beyond. These trucks cater to a diverse customer base, including individuals who need dependable vehicles for daily use, businesses that require rugged utility, and industries like construction and farming that demand exceptional towing and payload capacities.

The F-150 has become particularly iconic, with innovations such as lightweight aluminum alloy bodies, advanced towing technologies, and hybrid powertrain options. Additionally, Ford has introduced an all-electric variant, the F-150 Lightning, which represents their push into sustainable and cutting-edge automotive technology.

Ranger: Ford Motor’s Ranger trucks are midsize pickup trucks that offer a versatile and practical option for both personal and work use. Originally introduced in North America in the 1980s, the Ranger quickly became popular due to its manageable size, affordability, and durability. After a brief hiatus in the U.S. market, Ford reintroduced the Ranger in 2019, aligning its design and features with the needs of modern consumers.

Globally, the Ranger has been a strong player in Ford’s portfolio, particularly in markets like Europe, Asia, and Australia. It is renowned for its off-road capabilities, advanced technology features, and efficient engine options. In recent years, Ford has offered the Ranger with turbocharged engines and trims like the Ranger Raptor, which caters to enthusiasts seeking high-performance and rugged styling.

Ford’s Ranger trucks are highly competitive in the midsize truck segment, competing with models like Toyota’s Tacoma and Chevrolet’s Colorado. They provide a balance of utility, comfort, and innovation, appealing to drivers who need a reliable vehicle for both work and adventure.

Maverick: Ford Motor’s Maverick trucks are compact pickup trucks designed to be versatile, efficient, and affordable. Introduced in 2021, the Maverick marks Ford’s entry into the compact truck segment, offering a smaller and more accessible alternative to its larger models like the Ranger and F-Series.

The Maverick stands out for its standard hybrid powertrain, making it one of the most fuel-efficient pickup trucks available. It offers a balance of utility and practicality, with features like a “Flexbed” system for customizable cargo space, a payload capacity of up to 1,500 pounds, and a towing capacity of up to 4,000 pounds when equipped with the optional EcoBoost engine and towing package. Its unibody construction also provides a smoother ride and better handling compared to traditional body-on-frame trucks.

The Maverick is aimed at urban dwellers, young professionals, and first-time truck buyers who need a capable yet compact vehicle for daily use and light-duty tasks. It competes with models like the Hyundai Santa Cruz in the emerging compact truck market.

E-Series: Ford Motor’s E-Series vehicles, also known as Econoline or Club Wagon in earlier years, are full-size vans primarily designed for commercial and fleet purposes. Introduced in 1961, the E-Series became a staple for businesses, offering reliability and versatility for various applications like cargo transport, passenger shuttles, and even as the base for specialized vehicles like ambulances and recreational vehicles (RVs).

While no longer available as a passenger van in North America since 2014, the E-Series lives on as a trusted platform for cutaway vans and stripped chassis configurations. These models are widely used in industries such as delivery services, construction, and public transportation. Their robust engineering, high payload capacity, and adaptability make them a go-to choice for businesses needing dependable work vehicles.

Transit: Ford Motor’s Transit vehicles are versatile, full-size vans designed for both commercial and personal use. Introduced in Europe in 1965 and later expanded globally, the Transit series has become one of Ford’s most popular and widely used vehicle lines, particularly among businesses and fleet operators.

The Transit vans are known for their adaptability, offering a range of configurations including cargo vans, passenger vans, and chassis cab models. They cater to industries like logistics, construction, and transportation, providing features such as spacious interiors, customizable cargo space, and advanced technology options. The Transit is also equipped with modern safety systems and connectivity features, making it competitive in today’s market.

Ford has extended the Transit lineup to include innovative models like the Transit Custom and the all-electric E-Transit, reflecting the company’s push toward sustainability and electrification. The E-Transit is designed to meet the growing demand for eco-friendly commercial vehicles, offering zero-emissions operation without compromising on payload capacity or performance.

Transit Connect: Ford Motor’s Transit Connect is a compact van designed to cater to the needs of small businesses, urban delivery services, and individuals seeking a versatile vehicle for light-duty commercial and personal use. Originally introduced in Europe in 2002, the Transit Connect was later launched in North America and has since become a practical solution for those needing a smaller, more maneuverable alternative to full-size vans like the Ford Transit.

The Transit Connect is available in multiple configurations, including cargo vans and passenger wagons. It offers a compact footprint for better handling in tight urban spaces while still providing ample interior space for cargo or passengers. Features like sliding side doors, customizable cargo space, and efficient powertrain options make it an appealing choice for urban and suburban environments.

This vehicle also incorporates modern technology, such as driver-assistance systems and connectivity features, to enhance safety and convenience. It competes with models like the Ram ProMaster City and Nissan NV200 in the compact van segment.

Heavy Trucks: Ford Motor’s heavy trucks are designed for demanding commercial and industrial applications, offering robust performance, durability, and versatility. These trucks include models like the Ford F-650 and F-750, which are classified as medium-duty trucks and are widely used for tasks such as construction, delivery, and towing.

Ford also produces heavy-duty variants within its Super Duty lineup, such as the F-450 and F-550, which provide exceptional towing and payload capacities. Additionally, Ford’s global heavy truck offerings include the Ford Trucks F-MAX, a tractor-trailer model that has gained recognition for its advanced technology and powerful engine.

These trucks are built with features like high-strength steel frames, powerful diesel engines, and advanced safety systems to meet the rigorous demands of heavy-duty operations. They are popular among businesses and industries that require reliable and efficient vehicles for large-scale tasks.

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How Are Vehicle Retail Volumes Measured?

Vehicle retail volumes in the U.S. are measured through a systematic process that involves tracking and analyzing the number of new vehicles sold to consumers through dealerships. Here are the key steps involved in measuring vehicle retail sales:

1. Data Collection: Dealerships report their sales figures to automotive manufacturers and industry organizations. These reports include detailed information on the number of vehicles sold, categorized by model, make, and other relevant criteria.
2. Centralized Reporting: The collected data is aggregated by automotive manufacturers and industry organizations such as the National Automobile Dealers Association (NADA) and the Automotive News Data Center. These organizations compile and maintain comprehensive sales databases.


3. Seasonal Adjustment: Sales data is often adjusted for seasonal variations to provide a clearer and more accurate representation of underlying sales trends. This adjustment accounts for predictable fluctuations in sales that occur throughout the year.
4. Monthly Reports: The adjusted sales figures are typically reported on a monthly basis. Key industry players such as the U.S. Bureau of Economic Analysis (BEA), Automotive News, and other industry publications release detailed monthly sales reports.
5. Market Analysis: Analysts and researchers use the reported sales data to analyze market trends, consumer preferences, and the overall health of the automotive industry. This analysis helps identify patterns, forecast future sales, and make informed business decisions.
6. Comparisons and Benchmarks: Sales data is often compared with historical data, competitor sales, and industry benchmarks to assess performance. This comparative analysis helps determine how well a particular brand or model is performing relative to others in the market.

By systematically collecting, reporting, and analyzing sales data, the U.S. automotive industry ensures that vehicle retail sales are accurately measured and understood.

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Insight & Summary of Ford Motor’s Total Employees and Employees Breakdown By Segment

The following analysis consolidates the trends observed across Ford Motor’s truck sales in the U.S. by model for the 2015–2025 period.

• Total Ford U.S. truck sales grew from 1,011,020 units in 2015 to a peak of 1,243,136 in 2019, before contracting sharply to 955,543 in 2022 — the lowest level in the dataset — and recovering to 1,268,749 in 2025, a new period high. The 2020–2022 contraction reflected the combined impact of pandemic-driven demand disruption and semiconductor supply constraints, while the subsequent recovery to a record 1,268,749 units in 2025 — achieved with 9.5% growth — confirms that Ford’s domestic truck franchise has not only recovered from the trough but has surpassed its pre-disruption peak.

• The breadth of the truck portfolio has expanded materially over the period — from five nameplates in 2015 to nine by 2022 — with new entrants including the Maverick, F-150 Lightning, and E-Transit meaningfully diversifying the mix beyond the historically F-Series-dominated lineup.

• The F-Series remains the cornerstone of Ford’s U.S. truck business and one of the best-selling vehicle nameplates in American automotive history, but its share of total truck sales has declined from 77.2% in 2015 to 65.3% in 2025 — a 12 percentage point compression driven by the deliberate expansion of adjacent truck models rather than competitive share loss.

• In absolute terms, F-Series volume grew from 780,354 units in 2015 to 828,832 in 2025 — an 6.2% cumulative increase — with the recovery from the 2022 trough of 653,957 units particularly notable at 14.8% and 2.0% growth in 2023 and 2024, and an acceleration to 8.3% in 2025. The F-Series’ declining share of the truck mix is a strategic feature rather than a competitive concern — it reflects the successful commercialization of complementary models that are broadening Ford’s truck addressable market rather than cannibalizing the flagship franchise.

• The Maverick has been the most compelling new model launch in the truck portfolio, growing from 13,258 units in its partial launch year of 2021 to 155,051 units in 2025 — an extraordinary ramp that has made it Ford’s second-largest truck model by volume and established a 12.2% share of total truck sales within just four years of introduction. The Maverick’s 39.4% and 18.2% growth in 2024 and 2025 confirms that demand for the compact truck format remains robust and that Ford has successfully identified and captured a consumer segment — value-oriented, fuel-conscious compact truck buyers — that was previously underserved in its lineup.

• The Transit has similarly demonstrated consistent strength, growing from 117,577 units in 2015 to 161,797 in 2025 — a 37.6% cumulative increase — and expanding its share from 11.6% to 12.8%, reflecting the structural growth of commercial van demand as e-commerce fulfillment and last-mile delivery continue to drive fleet purchases.

• The Ranger’s trajectory has been the most erratic of the established models — launching strongly at 89,571 units in 2019, declining through 2023 to just 32,334 units, before rebounding sharply to 70,960 in 2025 at 53.6% growth. The 2023 trough likely reflected a model transition period ahead of the next-generation Ranger refresh, and the subsequent recovery suggests the updated product has resonated with consumers. The F-150 Lightning — Ford’s flagship electric truck — has grown from 15,617 units in 2022 to a peak of 33,510 in 2024 before declining 18.5% to 27,307 in 2025, representing 3.3% of total truck sales.

• The 2025 decline warrants attention as it suggests that Lightning demand has not continued to scale at the pace initially anticipated, potentially reflecting price sensitivity, range concerns, or competitive pressure from other EV truck entrants. The E-Transit has exhibited similar EV growing pains — surging 64.4% to 12,610 units in 2024 before collapsing 58.9% to 5,186 in 2025 — a volatility pattern that likely reflects fleet order timing and production variability rather than a definitive demand signal.

• Transit Connect was discontinued by 2025 — recording zero sales after years of steady decline from 52,221 units in 2015 — while Heavy Trucks have maintained a stable but declining presence at 0.9% of the mix, reflecting the niche nature of Ford’s commercial heavy truck offering relative to the broader portfolio.

The table below combines Ford’s U.S. truck sales by model into a single view for the latest 3 periods.

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Total Truck Sales In The U.S. and Growth

The definition of Ford’s vehicle retail sales is available here: vehicle retail sales.

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Truck Sales Numbers: All Ford’s Truck Models and Total Truck Sales

The definition of Ford’s vehicle retail sales is available here: vehicle retail sales. You can find more information about the specific truck model here: F-Series, Ranger, Maverick, E-Series, Transit, Transit Connect, and Heavy Trucks.

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Truck Sales Mix: All Ford’s Truck Models

The definition of Ford’s vehicle retail sales is available here: vehicle retail sales. You can find more information about the specific truck model here: F-Series, Ranger, Maverick, E-Series, Transit, Transit Connect, and Heavy Trucks.

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Truck Sales Growth: All Ford’s Truck Models and Total Truck Sales

The definition of Ford’s vehicle retail sales is available here: vehicle retail sales. You can find more information about the specific truck model here: F-Series, Ranger, Maverick, E-Series, Transit, Transit Connect, and Heavy Trucks.

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References and Credits

1. All vehicle sales data presented in this article were obtained and referenced from Ford’s car sales reports published in the company’s investor relation page: Ford’s Car Sales Reports.

2. Pexels Images.

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Disclosure

We may use artificial intelligence (AI) tools to assist us in writing some of the text in this article. However, the data is directly obtained from original sources (usually the company’s quarterly and annual reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

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