This article keeps track of and compares the monthly active user metrics of social media companies such as Facebook and Pinterest.
For companies such as Twitter and Snap, they do not publish the monthly active user metrics.
Instead, they have the daily active user metrics which can be found on the following page.
Facebook defines its monthly active users or MAUs as registered and logged-in Facebook users who visited Facebook through its website or a mobile device or used its Messenger application, in the last 30 days as of the date of measurement.
Similarly, Pinterest defines a monthly active user as an authenticated Pinterest user who visits its website, opens the mobile application or interacts with Pinterest through one of the browser or site extensions, such as the Save button, at least once during the 30-day period ending on the date of measurement.
Both companies’ definitions of the monthly active users or MAUs are quite similar.
Therefore, we can go ahead and do a quick comparison of Facebook and Pinterest’s monthly active users or MAUs.
Let’s move on!
Wordwide or Global MAUs
Worldwide or global monthly active users include all users from all geographical regions.
That said, Facebook’s worldwide MAUs reached 2.8 billion as of fiscal Q4 2020, well ahead of Pinterest’s global 459 million MAUs reported in the same quarter.
Year over year, Facebook’s worldwide MAUs reported in fiscal 4Q 2020 represent a growth rate of 12%.
Since fiscal 2016, Facebook’s worldwide MAUs have been on a rise and have been growing at an average growth rate of roughly 10%.
Compared that with Pinterest, the company reported an even better MAUs growth rate.
Year over year, Pinterest’s global MAUs grew 37% in fiscal 4Q 2020, about 3X the growth rate of Facebook in the same quarter.
On average, Pinterest’s global MAUs growth rate stood above 30% since its IPO in 2019, a 3X higher than that of Facebook.
On a side note, Facebook’s MAUs is nearly one-third of the world’s total population of 8 billion.
In other words, nearly one-third of the world’s total population log on to Facebook at least once on a monthly basis.
Therefore, the number of people using Facebook is just enormous.
North America MAUs
If we look at the North American region alone, Facebook’s MAUs reached only 258 million in fiscal 2020 Q4.
On the other hand, Pinterest’s monthly active users are on the cusp of reaching 100 million in fiscal 2020 Q4.
While Facebook’s North America MAUs are roughly 3X higher than that of Pinterest, its monthly user growth rates have only been around 5% on average compared to the 10% growth rate reported by Pinterest in the last 3 years.
Therefore, Pinterest has been growing its U.S. monthly active users at twice the rate of Facebook.
This phenomenon is expected since Facebook has been around for more than a decade and Pinterest is still relatively a new player in the social media space.
In terms of Europe monthly active users, only Facebook breaks down its European region MAUs.
Pinterest does not separate its Europe MAUs and instead, lumps them together with the international figures.
Therefore, I assume that the Europe MAUs figure for Pinterest is not significant.
That said, Facebook’s Europe MAUs reached 419 million in fiscal 2020 Q4, a new high for the company.
Similarly, Facebook’s Europe MAUs growth rate averages only 5% since fiscal 2016, a rather weak figure similar to its North American counterpart.
However, if we take into the context of the population of the European continent, Facebook’s MAUs make up more than half of the entire population of Europe.
Additionally, Facebook has existed for more than a decade and hence, it is natural for its platform to experience a slower MAUs growth rate.
Asia Pacific MAUs
Again, Pinterest does not break down its Asia Pacific MAUs.
Therefore, I figure that the company’s Asia Pacific MAUs are not having a significant impact on the company’s results.
That said, Facebook’s Asia Pacific MAUs are the highest among all regions in the world, at 1.2 billion active users on a monthly basis.
This figure constitutes more than one-fourth of the total population of the Asia Pacific.
Similarly, Facebook’s MAUs in fiscal 2020 were a record high for the company, suggesting that Facebook is still able to grow its monthly active users even after more than a decade of existence.
Despite the size, Facebook’s Asia Pacific growth rate averages more than 10% in the last 5 years, the highest when compared to that of North America and Europe.
In short, Facebook’s future growth will most likely come from the Asia Pacific given the size of the population and the relatively low ARPU reported for this region.
In summary, Facebook is still the leading social media platform compared to other companies such as Pinterest.
Facebook’s monthly active users are more than 6X the size of Pinterest on a global basis as of fiscal 2020 Q4.
However, Facebook’s worldwide MAUs growth rate is lagging that of Pinterest at only 10% on average compared to the average 30% growth rate reported by Pinterest.
Facebook is experiencing slower MAUs growth rates in North America and Europe at only 5% on average compared to 10% for Pinterest in the past 5 years.
The Asia Pacific region is helping to compensate for Facebook’s slowing MAUs growth rates seen in North America and Europe.
In the last 5 years, Facebook’s MAUs in the Asia Pacific grew more than 10% on average and will most likely be the company’s future growth catalyst.
References and Credits
1. Financial figures for all companies discussed above were obtained and referenced from their respective financial statements which can be obtained from the following links:
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