Facebook Monthly Active Users (MAU) Vs Pinterest And Weibo

Social Media Stamped. Flickr Image.

This article presents and compares the monthly active user (MAU) numbers of social media platforms such as Facebook, Pinterest and Weibo.

Platforms such as Twitter and Snap do not publish monthly active user figures.

Instead, they publish the daily active user (DAU) numbers which can be found on the following page.

Weibo is a Chinese social media company that operates mainly in China but users around the world can use and share content on Weibo platforms.

Weibo operates in a similar way to Twitter in which any user can create, post, and share content on its platforms.

According to Weibo 2021 annual report, the company offers several products for users to express themselves on its platforms, including a post, an individual page, a story, top articles, Weibo Q&A, and Weibo Live Streaming.

All told, let’s start with the following topics!

Facebook, Pinterest And Weibo MAU Definition

Facebook defines its monthly active users or MAUs as registered and logged-in Facebook users who visited Facebook through its website or a mobile device or used its Messenger application, in the last 30 days as of the date of measurement.

Facebook’s MAUs do not include users on Instagram, WhatsApp, or other products unless they would otherwise qualify as DAUs or MAUs, respectively, based on their other activities on Facebook.

Pinterest defines a monthly active user as an authenticated Pinterest user who visits its website, opens the mobile application or interacts with Pinterest through one of the browser or site extensions, such as the Save button, at least once during the 30-day period ending on the date of measurement.

Similarly, Weibo’s monthly active users are measured in nearly the same way as that of Facebook and Pinterest in which a user is counted as an active user when it logs on to the company’s social media platforms at least once on a monthly basis.

Most companies’ definitions of monthly active users or MAUs are quite similar and therefore, are comparable.

Wordwide or Global MAU

Facebook, Pinterest and Weibo’s global MAU

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Worldwide or global monthly active users include all users from all geographical regions.

That said, Facebook’s worldwide MAU reached more than 3.0 billion as of fiscal Q2 2023, which was way ahead of Pinterest’s and Weibo’s figures.

On the other hand, Weibo’s MAU came in at 593 million as of fiscal 2Q 2023, up slightly from a year ago.

Pinterest’s MAU clocked 465 million in fiscal 2Q 2023 compared to 433 million users reported a year ago.

On a side note, Facebook’s monthly active users of 3 billion people are huge considering that more than one-third of the world’s population hop on Facebook at least once per month.

Similarly, the number of people using Weibo’s platform on a monthly basis is also significant given that its user base comes mostly from China.

From the MAU figure of nearly 600 million, it represents half of the total population of 1.2 billion in China.

North America (U.S. & Canada) MAU

Facebook and Pinterest’s North America MAU

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For the U.S. and Canada, Facebook’s MAU totaled 270 million as of fiscal 2023 Q2, also far higher than the number of Pinterest.

Pinterest’s U.S. and Canada monthly active users came in at 95 million in fiscal 2Q 2023, up slightly from a year ago.

Despite the huge size, Facebook’s MAU still grows on a year-over-year basis, albeit at a slower rate.

On the other hand, Pinterest’s U.S. and Canada MAU has remained roughly the same although the platform is a relatively young player in the social media space.

Europe MAU

Facebook and Pinterest’s Europe MAU

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In terms of the monthly active users in Europe, only Facebook and Pinterest break down their figures.

Weibo does not break down its Europe MAUs, which most likely is insignificant.

That said, Facebook has 409 million monthly active users in Europe as of fiscal 2023 Q2, roughly in line with the number reported a year ago.

Pinterest’s monthly active users in Europe grew slightly higher to 124 million as of fiscal 2Q 2023 on a year-over-year basis.

With more than 400 million monthly active users, Facebook’s user base in Europe represents more than half of the total population in this region.

Asia Pacific MAU

Facebook’s Asia Pacific MAU

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Again, Weibo and Pinterest do not specifically break down their Asia Pacific MAUs, which most likely are insignificant apart from China for Weibo.

That said, Facebook’s Asia Pacific MAU topped 1.35 billion as of 2Q 2023, up significantly from a year ago.

Despite the huge monthly active user base in the Asia Pacific, Facebook still managed to grow the MAU in this region.

Facebook’s MAU number of 1.35 billion represents more than one-fourth of the total population in the Asia Pacific.

The large user base in the Asia Pacific suggests that Facebook’s growth story is still relatively intact in this region.

Facebook may depend on the growth of the Asia Pacific given the size of the population and the relatively low average revenue per user reported for this region.

International (Outside Of The U.S. & Canada) MAU

Facebook and Pinterest’s International MAU

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Again, Weibo does not specifically break down its International MAU figures, which most likely are insignificant.

Looking at the chart, Facebook’s International MAU is much larger than that of Pinterest.

As of fiscal 2023 2Q, Facebook had roughly 2.8 billion monthly active users outside of the U.S. and Canada, up 100 million from a year ago.

On the other hand, Pinterest’s international MAU totaled only 370 million in 2Q 2023, only about 13% of Facebook’s number.

International user growth is important for both Facebook and Pinterest as the growth of the user base in the U.S. and Canada has been mostly flat.

Facebook MAU Growth Rates

Facebook MAU Growth Rates By Region

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In terms of MAU growth rates by region, Facebook’s figures have been on a decline in all regions as shown in the chart above.

For example, Facebook’s MAU growth rates in Asia Pacific have declined from 27.7% reported in 2017 to only 3.4% as of 2Q 2023.

Similarly, Facebook’s MAU growth rates in Europe tumbled to only 0.5% as of Q2 2023.

For MAU growth rates in the U.S. and Canada, the numbers have been relatively small, at less than 5% between 2017 and 2023.

This figure also has been on a decline and logged 2.3% as of Q2 2023, a record low since 2017.

In short, it seems like low single-digit growth rates are the norm now for Facebook.

Pinterest MAU Growth Rates By Region

Pinterest MAU Growth Rates By Region

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Pinterest’s MAU growth rates in all regions also have been on a decline as shown in the chart above.

However, in recent quarters, Pinterest’s MAU growth rates for all regions seemed to be on the rise.

For example, Pinterest’s global MAU growth rate clocked 7.4% as of Q2 2023, up significantly from the -4.6% reported a year ago.

Similarly, Pinterest’s MAU growth rates in the European region also have significantly improved from -8.0% recorded in 2Q 2022 to 6.0% recorded in 2Q 2023.

Pinterest’s U.S. and Canada MAU growth rates totaled 3.3% as of 2Q 2023 compared to -8.0% reported a year ago.

Weibo MAU Growth Rates By Region

Weibo MAU Growth Rates By Region

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Weibo’s global MAU growth rates also have been on a downtrend, tumbling from its high of 28% reported in 2Q 2017 to only 1.9% as of Q2 2023.

Conclusion

Facebook, Pinterest, and Weibo are experiencing low single-digit MAU growth rates in most regions and countries.

Facebook and Pinterest’s MAU numbers in Europe, the U.S., and Canada have been mostly stagnant and hardly have any growth in recent years.

However, the MAU growth outside of the U.S. and Canada, the Asia Pacific in particular, is still pretty intact for Facebook and Pinterest.

Therefore, Facebook and Pinterest may need to count on the user base outside of the U.S. and Canada for growth.

References and Credits

1. All financial figures presented in this article were obtained and referenced from financial statements, SEC filings, earnings releases, etc, which are available in the following links:

a) Facebook Investor Relations
b) Pinterest Investor Relations
c) Weibo Investor Relations

2. Featured images in this article are used under Creative Common Licenses and obtained from Nicole Yeary and Rosaura Ochoa.

Disclosure

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