Monthly Active Users (MAU) Comparison: Facebook, Pinterest, and Weibo

Social Media Stamped. Flickr Image.

This article presents the monthly active user (MAU) numbers of Facebook, Pinterest, and Weibo.

Twitter and Snap do not present the monthly active user results. Instead, they publish the daily active user (DAU) numbers, which are available in this page: Daily Active Users (DAU) comparison: Snapchat, Facebook, Twitter, Weibo

Weibo is a Chinese social media company that operates mainly in China, but users worldwide can use and share content on Weibo platforms. Weibo operates similarly to Twitter, in that any user can create, post, and share content on its platforms.

Let’s look at the monthly active users (MAU) results.

You may find other key statistic of Meta, Snap, and Pinterest in the following pages:

Meta

• MAU comparison: Facebook, Pinterest, and Weibo,
• DAU comparison: Facebook, Snap, and Twitter,
• Average Revenue comparison: Meta, Twitter, Pinterest, and Snapchat.

Pinterest

• Pinterest revenue by country according to customers addresses,
• Pinterest revenue by country: U.S., Canada, Europe, etc.,
• Debt comparison: Meta, Twitter, Pinterest, and Snap.

Snap Inc

• Profit margins comparison: Meta, Snap, Pinterest, and Twitter,
• Cash flow comparison: Meta, Pinterest, Snap, and Twitter,
• Snap revenue breakdown, ads revenue, and profit margin.

Please use the table of contents to navigate this page.

Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Facebook MAU: Meta defines a monthly active user as a registered and logged-in Facebook user who visited Facebook through its website or a mobile device, or used the Messenger application (and is also a registered Facebook user), in the last 30 days as of the date of measurement.

MAUs measure the size of the company’s global active user community on Facebook.

The numbers for MAU do not include users on Instagram, WhatsApp, or any other products unless they would otherwise qualify as MAUs based on their other activities on Facebook.

Pinterest MAU: Pinterest defines a monthly active user as an authenticated Pinterest user who visits its website, opens the mobile application or interacts with Pinterest through one of the browser or site extensions, such as the Save button, at least once during the 30 days ending on the date of measurement.

Weibo MAU: Weibo MAUs are Weibo users who logged on with a unique Weibo ID and accessed Weibo through its website, mobile website, desktop or mobile applications, SMS or connections via its platform partners’ websites or applications that are integrated with Weibo, during a given calendar month.

The numbers of Weibo MAUs are calculated using internal company data that has not been independently verified, and the company treats each account as a separate user for purposes of calculating MAUs. However, it is possible that certain individuals or organizations may have set up more than one account, and multiple individuals use certain accounts within an organization.

Back To Table Of Contents

FAQ

To help readers understand the content better, the following FAQs have been provided.

How do they boost their MAUs?

Social media platforms adopt a variety of strategies to boost their monthly active users (MAUs), aiming to increase engagement, attract new users, and retain existing ones. Here are some of the strategies they use:

1. User-Friendly Interface: Ensuring the platform is intuitive, easy to navigate, and visually appealing to enhance user experience.

2. Content Personalization: Utilizing algorithms to personalize content for users based on their interests, activities, and interactions, encouraging them to spend more time on the platform.




3. Feature Updates and Innovations: Regularly introducing new and improved features to keep the platform engaging and ahead of competitors, such as stories, live streaming, and augmented reality filters.

4. Mobile Optimization: Ensuring the platform is fully optimized for mobile devices, considering that many users access social media through smartphones and tablets.

5. Engagement Incentives: Encouraging user interaction through likes, comments, shares, and other forms of engagement. Features like notifications prompt users to return to the platform regularly.

6. Social Sharing Options: Making it easy for content to be shared both within the platform and externally, helping to attract new users through existing users’ networks.

7. Collaborations with Influencers: Partnering with influencers and content creators to reach wider audiences and tap into their followers, thereby drawing more users to the platform.

8. Effective Use of Data Analytics: Analyzing user data to understand behaviour patterns, preferences, and trends, which can inform user engagement and growth strategies.

9. Advertising and Promotions: Utilizing targeted advertising to attract new users and promotional campaigns to re-engage inactive users.

10. 1Community Building: Encouraging the formation of communities and groups around shared interests, making the platform more sticky and increasing users’ time.

11. Customer Support and Feedback: Providing responsive customer support and incorporating user feedback into platform improvements to enhance user satisfaction and loyalty.

By implementing these strategies, social media platforms can effectively boost their MAUs, fostering a vibrant and engaged user base.

Back To Table Of Contents

How do they manage duplicate and false accounts?

Social media platforms often report their monthly active user (MAU) results inaccurately due to the presence of duplicate and false accounts. A duplicate account is one a user maintains in addition to their principal account. False accounts on social media platforms are profiles created to deceive or mislead others.

False accounts can be used for various purposes, including impersonating real individuals, promoting fraudulent schemes, spreading misinformation, or manipulating public opinion. These accounts often lack genuine personal information, may use stolen or fabricated images, and typically do not represent a real person’s identity. Social media companies actively seek to identify and remove such accounts to protect users and maintain the integrity of their platforms.

According to Meta, duplicate and false accounts are complicated to measure at their scale, and the actual number of duplicate and false accounts may vary significantly from estimates.

Facebook estimated that duplicate accounts may have represented approximately 10% of its worldwide MAUs in the fourth quarter of 2023. Facebook estimated that false accounts may have represented approximately 4% of its worldwide MAUs in the same period.

Facebook believes the percentage of duplicate accounts is meaningfully higher in developing markets such as the Philippines and Vietnam than in more developed markets.

Back To Table Of Contents

Insight & Summary of MAU Comparison among Meta, Pinterest, and Weibo

The following analysis consolidates the trends observed across the monthly active user (MAU) metrics by region for the 2016–2025 period.

• Facebook’s MAU trajectory has been one of steady, uninterrupted global growth — now capped by its own scale. Facebook worldwide MAU grew from 1.71B in 2Q16 to 3.07B in 4Q23 — its final reported quarter — before Meta discontinued standalone Facebook MAU reporting. Over the 2021–2023 average period, Facebook’s global MAU stood at 2,966M, making it the largest social network by monthly active users in the dataset by a wide margin. The growth rate has compressed substantially over time, from high double-digit percentage gains in 2016–2018 to low single digits by 2022–2023, reflecting saturation in mature markets and near-full penetration of addressable internet-connected populations globally. Meta’s decision to stop reporting Facebook-specific MAU in favor of Family metrics (which include Instagram, WhatsApp, and Messenger) signals that the platform’s standalone user story has been superseded by the ecosystem narrative.

• Pinterest is in active growth mode, with a clear inflection after 2022. Pinterest’s worldwide MAU bottomed at 431M in 4Q21 following the pandemic-era pullback from a peak of 459M in 4Q20, and has since recovered and grown steadily to 619M in 4Q25 — a 43.6% increase from the trough. The 3-year average (FY2023–2025) of 539M reflects a platform that has durably regained momentum. Pinterest’s international expansion has been the primary growth engine: Rest of World MAU grew from 231M in 2Q21 to 356M in 4Q25, and international (ex-North America) reached 514M in 4Q25 vs. 337M in 4Q21 — a 52.5% increase in four years. North America (U.S. & Canada) remains Pinterest’s most important monetization market, with MAU growing from 92M in 2Q22 to 105M in 4Q25, a measured but consistent expansion in a relatively saturated market.

• Weibo has plateaued at roughly 585–600M MAU globally, consistent with a maturing China-focused platform. Weibo worldwide MAU grew from 282M in 2Q16 to 599M in 2Q23 — more than doubling over seven years — before entering a flat-to-declining trend: 598M in 4Q23, declining to 567M in 4Q25. The 3-year average of 588M reflects a business near the ceiling of its domestic addressable market. As with its DAU profile, Weibo faces structural competition from Douyin and Xiaohongshu in China, which have captured time-on-platform and content engagement that previously flowed to Weibo. The modest decline in 4Q25 (567M) may signal the beginning of a structural plateau rather than a cyclical dip.

• Regional breakdown — North America saturation is evident across all platforms. Facebook U.S. & Canada MAU averaged 266M over 2021–2023, with essentially no growth quarter-over-quarter, reflecting a market that has been fully penetrated for years. Pinterest U.S. & Canada averaged 100M over 2023–2025, growing modestly from 95M to 105M — a market that offers monetization deepening rather than user growth as the value driver. Europe presents a different picture: Pinterest’s European MAU grew from 122M in 4Q21 to 158M in 4Q25 (+29.5%), while Facebook’s European MAU was essentially flat at 407–427M throughout its reporting window. The contrast illustrates Pinterest’s market share gains in European markets where Facebook growth has stalled.

• Facebook’s Asia Pacific and International MAU — the scale of the growth is still underappreciated. Facebook’s Asia Pacific MAU grew from 592M in 2Q16 to 1,367M in 4Q23 — adding 775M users in seven years — with the 2021–2023 average at 1,313M. International MAU (ex-North America) averaged 2,701M over the same period. These numbers dwarf the entire global MAU base of any other platform in this dataset. The strategic implication is that Meta’s monetization upside remains concentrated in Asia Pacific and Rest of World, where ARPU remains a fraction of North American levels.

• Structural Takeaway: The MAU landscape tells three distinct stories: Facebook is a mature, near-fully penetrated global platform whose user growth story is effectively complete, with value creation shifting entirely to monetization per user. Pinterest is the most compelling active growth story in the dataset — recovering from its pandemic-era peak reversal and now expanding both in North America and internationally, with Rest of World as the key incremental driver. Weibo is entering a structural maturation phase, with flat-to-declining MAU reflecting both domestic competition and a ceiling on China’s addressable base. For investors, the Pinterest trajectory is most actionable — its combination of MAU recovery, international expansion, and capital-light model creates meaningful upside leverage if ARPU in European and RoW markets continues to converge toward North American levels.

The table below combines all key monthly active users (MAUs) by region metrics into a single view for the latest three fiscal years.

Back To Table Of Contents

Worldwide/Global MAU

The definitions of monthly active users are available here: Facebook MAU, Pinterest MAU, and Weibo MAU.

Worldwide or global monthly active users include all users from all regions around the world.

Back To Table Of Contents

North America (U.S. & Canada) MAU

The definitions of monthly active users are available here: Facebook MAU, Pinterest MAU, and Weibo MAU.

Weibo does not explicitly break down its North AmericaMAU figures, which most likely are insignificant.

Back To Table Of Contents

Europe MAU

The definitions of monthly active users are available here: Facebook MAU, Pinterest MAU, and Weibo MAU.

Weibo does not explicitly break down its Europe MAU figures, which most likely are insignificant.

Back To Table Of Contents

Rest of World MAU

Facebook and Pinterest’s Rest of World MAUs consist of users primarily in the Asia Pacific and Middle East & Africa regions.

Back To Table Of Contents

International (Outside Of The U.S. & Canada) MAU

The definitions of monthly active users are available here: Facebook MAU, Pinterest MAU, and Weibo MAU.

Weibo does not explicitly break down its International MAU figures, which most likely are insignificant.

Back To Table Of Contents

Asia Pacific MAU

The definitions of monthly active users are available here: Facebook MAU, Pinterest MAU, and Weibo MAU.

Back To Table Of Contents

References and Credits

1. All financial figures presented in this article were obtained and referenced from quarterly and annual statements, SEC filings, earnings releases, presentations, press releases, etc., which are available in the following links:

a) Facebook Investor Relations
b) Pinterest Investor Relations
c) Weibo Investor Relations

2. Flickr Images.

Back To Table Of Contents

Disclosure

We may utilize the assistance of artificial intelligence (AI) tools to produce some of the text in this article. However, the data is directly obtained from original sources (usually the quarterly and annual reports) and meticulously cross-checked by our editors multiple times to ensure its accuracy and reliability.

If you find the information in this article helpful, please consider sharing it on social media. Additionally, providing a link back to this article from any website can help us create more content like this in the future.

Thank you for your support and engagement! Your involvement helps us continue to provide high-quality, reliable content.

Back To Table Of Contents