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Facebook Monthly Active Users (MAU) Vs Pinterest And Weibo

Social Media Stamped. Flickr Image.

This article presents and compares the monthly active user (MAU) numbers of social media platforms such as Facebook, Pinterest and Weibo.

Platforms such as Twitter and Snap do not publish monthly active user figures.

Instead, they publish the daily active user (DAU) numbers which can be found on the following page.

Weibo is a Chinese social media company that operates mainly in China but users around the world can use and share content on Weibo platforms.

Weibo operates in a similar way to Twitter in which any user can create, post, and share content on its platforms.

According to Weibo 2021 annual report, the company offers several products for users to express themselves on its platforms, including a post, an individual page, a story, top articles, Weibo Q&A, and Weibo Live Streaming.

All told, let’s start with the following topics!

Table Of Contents

Monthly Active Users Definition

A1. Facebook, Pinterest And Weibo MAU Definition

Monthly Active Users Numbers

B1. Wordwide or Global MAU
B2. North America (U.S. & Canada) MAU
B3. Europe MAU
B4. Asia Pacific MAU
B5. International (Outside Of The U.S. & Canada) MAU

Monthly Active Users Growth Rates

C1. Facebook MAU Growth Rates
C2. Pinterest MAU Growth Rates
C3. Weibo MAU Growth Rates

Conclusion And Reference

S1. Conclusion
S2. References and Credits
S3. Disclosure

Facebook, Pinterest And Weibo MAU Definition

Facebook defines its monthly active users or MAUs as registered and logged-in Facebook users who visited Facebook through its website or a mobile device or used its Messenger application, in the last 30 days as of the date of measurement.

Facebook’s MAUs do not include users on Instagram, WhatsApp, or other products unless they would otherwise qualify as DAUs or MAUs, respectively, based on their other activities on Facebook.

Pinterest defines a monthly active user as an authenticated Pinterest user who visits its website, opens the mobile application or interacts with Pinterest through one of the browser or site extensions, such as the Save button, at least once during the 30-day period ending on the date of measurement.

Similarly, Weibo’s monthly active users are measured in nearly the same way as that of Facebook and Pinterest in which a user is counted as an active user when it logs on to the company’s social media platforms at least once on a monthly basis.

Most companies’ definitions of monthly active users or MAUs are quite similar and therefore, are comparable.

Wordwide or Global MAU

Facebook, Pinterest and Weibo's global MAU

Facebook, Pinterest and Weibo’s global MAU

(click image to expand)

* Worldwide MAUs are plotted on a bi-annual basis to reduce the amount of data and the effort required.
* All companies’ MAU data are obtained from the respective financial reports or earnings releases published on their websites.
* Facebook’s worldwide MAUs do not include users on Instagram, WhatsApp, or other products unless they would otherwise qualify as DAUs or MAUs, respectively, based on their other activities on Facebook.
* Pinterest went public only in April 2019 and hence, the MAUs dated back to only fiscal 2018.
* Weibo’s Q2 2023 MAU figure is taken from Q1 2023 results as the company has yet to release its Q2 result.
* All companies’ fiscal year begins on Jan 1 and ends on Dec 31.

Worldwide or global monthly active users include all users from all geographical regions.

That said, Facebook’s worldwide MAU reached more than 3.0 billion as of fiscal Q2 2023, which was way ahead of Pinterest’s and Weibo’s figures.

On the other hand, Weibo’s MAU came in at 593 million as of fiscal 2Q 2023, up slightly from a year ago.

Pinterest’s MAU clocked 465 million in fiscal 2Q 2023 compared to 433 million users reported a year ago.

On a side note, Facebook’s monthly active users of 3 billion people are huge considering that more than one-third of the world’s population hop on Facebook at least once per month.

Similarly, the number of people using Weibo’s platform on a monthly basis is also significant given that its user base comes mostly from China.

From the MAU figure of nearly 600 million, it represents half of the total population of 1.2 billion in China.

North America (U.S. & Canada) MAU

Facebook and Pinterest's North America MAU

Facebook and Pinterest’s North America MAU

(click image to expand)

* U.S. & Canada MAUs are plotted on a bi-annual basis to reduce the amount of data and the effort required.
* Facebook’s U.S. & Canada MAUs do not include users on Instagram, WhatsApp, or other products unless they would otherwise qualify as DAUs or MAUs, respectively, based on their other activities on Facebook.
* Pinterest has only started publishing its U.S. & Canada MAU numbers in 2022.
* All companies’ MAU data are obtained from the respective financial reports or earnings releases published on their websites.
* Weibo does not break down its MAU data by region.
* All companies’ fiscal year begins on Jan 1 and ends on Dec 31.

For the U.S. and Canada, Facebook’s MAU totaled 270 million as of fiscal 2023 Q2, also far higher than the number of Pinterest.

Pinterest’s U.S. and Canada monthly active users came in at 95 million in fiscal 2Q 2023, up slightly from a year ago.

Despite the huge size, Facebook’s MAU still grows on a year-over-year basis, albeit at a slower rate.

On the other hand, Pinterest’s U.S. and Canada MAU has remained roughly the same although the platform is a relatively young player in the social media space.

Europe MAU

Facebook and Pinterest's Europe MAU

Facebook and Pinterest’s Europe MAU

(click image to expand)

* Europe MAUs are plotted on a bi-annual basis to reduce the amount of data and the effort required.
* Facebook’s Europe MAUs do not include users on Instagram, WhatsApp, or other products unless they would otherwise qualify as DAUs or MAUs, respectively, based on their other activities on Facebook.
* Facebook and Pinterest Europe MAUs include Russia, and Turkey.
* Facebook and Pinterest’s Europe MAUs are obtained directly from the respective financial reports or earnings releases.
* Pinterest has only started publishing its European MAU numbers in 2022.
* All companies’ fiscal year begins on Jan 1 and ends on Dec 31.

In terms of the monthly active users in Europe, only Facebook and Pinterest break down their figures.

Weibo does not break down its Europe MAUs, which most likely is insignificant.

That said, Facebook has 409 million monthly active users in Europe as of fiscal 2023 Q2, roughly in line with the number reported a year ago.

Pinterest’s monthly active users in Europe grew slightly higher to 124 million as of fiscal 2Q 2023 on a year-over-year basis.

With more than 400 million monthly active users, Facebook’s user base in Europe represents more than half of the total population in this region.

Asia Pacific MAU

Facebook's Asia Pacific MAU

Facebook’s Asia Pacific MAU

(click image to expand)

* Asia Pacific MAUs are plotted on a bi-annual basis to reduce the amount of data and the effort required.
* Facebook’s Asia Pacific MAUs do not include users on Instagram, WhatsApp, or other products unless they would otherwise qualify as DAUs or MAUs, respectively, based on their other activities on Facebook.
* Facebook’s Asia Pacific MAUs are obtained from the respective financial reports or earnings releases published on the company’s website.
* Facebook’s fiscal year begins on Jan 1 and ends on Dec 31.

Again, Weibo and Pinterest do not specifically break down their Asia Pacific MAUs, which most likely are insignificant apart from China for Weibo.

That said, Facebook’s Asia Pacific MAU topped 1.35 billion as of 2Q 2023, up significantly from a year ago.

Despite the huge monthly active user base in the Asia Pacific, Facebook still managed to grow the MAU in this region.

Facebook’s MAU number of 1.35 billion represents more than one-fourth of the total population in the Asia Pacific.

The large user base in the Asia Pacific suggests that Facebook’s growth story is still relatively intact in this region.

Facebook may depend on the growth of the Asia Pacific given the size of the population and the relatively low average revenue per user reported for this region.

International (Outside Of The U.S. & Canada) MAU

Facebook and Pinterest's International MAU

Facebook and Pinterest’s International MAU

(click image to expand)

* International MAUs are plotted on a bi-annual basis to reduce the amount of data and the effort required.
* Facebook’s International MAUs do not include users on Instagram, WhatsApp, or other products unless they would otherwise qualify as DAUs or MAUs, respectively, based on their other activities on Facebook.
* Facebook and Pinterest’s International MAUs are obtained from the respective financial reports or earnings releases.
* Facebook and Pinterest’s International MAUs consist of users outside of the U.S. and Canada.
* All companies’ fiscal year begins on Jan 1 and ends on Dec 31.

Again, Weibo does not specifically break down its International MAU figures, which most likely are insignificant.

Looking at the chart, Facebook’s International MAU is much larger than that of Pinterest.

As of fiscal 2023 2Q, Facebook had roughly 2.8 billion monthly active users outside of the U.S. and Canada, up 100 million from a year ago.

On the other hand, Pinterest’s international MAU totaled only 370 million in 2Q 2023, only about 13% of Facebook’s number.

International user growth is important for both Facebook and Pinterest as the growth of the user base in the U.S. and Canada has been mostly flat.

Facebook MAU Growth Rates

Facebook MAU Growth Rates By Region

Facebook MAU Growth Rates By Region

(click image to expand)

* YoY growth rates are calculated by the author based on the quarterly MAU figures.

In terms of MAU growth rates by region, Facebook’s figures have been on a decline in all regions as shown in the chart above.

For example, Facebook’s MAU growth rates in Asia Pacific have declined from 27.7% reported in 2017 to only 3.4% as of 2Q 2023.

Similarly, Facebook’s MAU growth rates in Europe tumbled to only 0.5% as of Q2 2023.

For MAU growth rates in the U.S. and Canada, the numbers have been relatively small, at less than 5% between 2017 and 2023.

This figure also has been on a decline and logged 2.3% as of Q2 2023, a record low since 2017.

In short, it seems like low single-digit growth rates are the norm now for Facebook.

Pinterest MAU Growth Rates By Region

Pinterest MAU Growth Rates By Region

Pinterest MAU Growth Rates By Region

(click image to expand)

* YoY growth rates are calculated by the author based on the quarterly MAU figures.
* Pinterest has only broken down the MAUs of the U.S. and Canada, and Europe since 2022. 2021 is a recast.

Pinterest’s MAU growth rates in all regions also have been on a decline as shown in the chart above.

However, in recent quarters, Pinterest’s MAU growth rates for all regions seemed to be on the rise.

For example, Pinterest’s global MAU growth rate clocked 7.4% as of Q2 2023, up significantly from the -4.6% reported a year ago.

Similarly, Pinterest’s MAU growth rates in the European region also have significantly improved from -8.0% recorded in 2Q 2022 to 6.0% recorded in 2Q 2023.

Pinterest’s U.S. and Canada MAU growth rates totaled 3.3% as of 2Q 2023 compared to -8.0% reported a year ago.

Weibo MAU Growth Rates By Region

Weibo MAU Growth Rates By Region

Weibo MAU Growth Rates By Region

(click image to expand)

* YoY growth rates are calculated by the author based on the quarterly MAU figures.

Weibo’s global MAU growth rates also have been on a downtrend, tumbling from its high of 28% reported in 2Q 2017 to only 1.9% as of Q2 2023.

Conclusion

Facebook, Pinterest, and Weibo are experiencing low single-digit MAU growth rates in most regions and countries.

Facebook and Pinterest’s MAU numbers in Europe, the U.S., and Canada have been mostly stagnant and hardly have any growth in recent years.

However, the MAU growth outside of the U.S. and Canada, the Asia Pacific in particular, is still pretty intact for Facebook and Pinterest.

Therefore, Facebook and Pinterest may need to count on the user base outside of the U.S. and Canada for growth.

References and Credits

1. All financial figures presented in this article were obtained and referenced from financial statements, SEC filings, earnings releases, etc, which are available in the following links:

a) Facebook Investor Relations
b) Pinterest Investor Relations
c) Weibo Investor Relations

2. Featured images in this article are used under Creative Common Licenses and obtained from Nicole Yeary and Rosaura Ochoa.

Disclosure

References and examples such as tables, charts, and diagrams are constantly reviewed to avoid errors, but we cannot warrant the full correctness of all content.

The content in this article is for informational purposes only and is neither a recommendation nor a piece of financial advice to purchase a stock.

If you find the information in this article helpful, please consider sharing it on social media and also provide a link back to this article from any website so that more articles like this one can be created in the future.

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