Ford Revenue By Country: U.S., Canada, U.K., Germany, And Mexico

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This article presents the distribution of Ford Motor’s revenue across various countries, including the U.S., Canada, the U.K., Germany, and Mexico.

Let’s get started! You may find related statistic of Ford Motor on these pages:

• Ford revenue breakdown by type: sales of new and used cars, etc.,
• Ford profit per car, and
• Ford revenue by streams: Ford Blue, Ford Pro, Ford Model-e, etc..

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Definitions

To help readers understand the content better, the following terms and glossaries have been provided.

Revenue By Country: Ford defines its revenue according to geographical locations as reported revenue based on the “where-sold” method, meaning it reflects the revenue generated in the country where the final sale or financing is completed with its customers.

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Why does Ford Motor get the majority of its revenue from the U.S.?

Ford gets the majority of its revenue from the U.S. for several reasons:

• Historical Roots and Market Presence: Ford was founded in the U.S., and it has a strong historical presence and brand loyalty in the American market. Its deep-rooted connection with the U.S. contributes to strong customer trust and repeat purchases.
• Popular Models: Ford’s F-Series trucks, particularly the F-150, are among the best-selling vehicles in the U.S. These trucks have a significant market share, and their popularity translates into substantial revenue.
• Diverse Product Lineup: Ford offers a wide range of vehicles in the U.S., including cars, trucks, SUVs, and electric vehicles. This variety appeals to a broad audience, catering to different customer needs and preferences.
• Robust Dealer Network: Ford’s extensive network of dealerships across the U.S. ensures accessibility and convenience for customers, facilitating higher sales volumes.
• Strong Marketing Strategies: Ford’s strategic marketing and advertising campaigns effectively promote their vehicles, maintaining high brand visibility and driving sales.
• Economic Conditions: The U.S. economy supports consumer spending on automobiles, and favorable economic conditions often lead to higher vehicle sales.

These factors collectively make the U.S. a crucial market for Ford, driving a significant portion of its revenue.

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Revenue From The U.S.

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The definition of Ford’s revenue by country is available here: revenue by country.

As demonstrated in the chart above, Ford derives the majority of its revenue from the U.S. In fiscal year 2024, Ford’s U.S. revenue reached an impressive $125 billion, marking a notable 7% increase from the $117 billion reported in fiscal year 2023.

A noteworthy trend is the significant recovery of Ford’s U.S. revenue post-pandemic. After hitting a low of $82.5 billion in fiscal year 2020, Ford’s U.S. revenue has surged by over 50% from 2020 to 2024, rising from $82.5 billion to $125 billion. This remarkable recovery highlights Ford’s resilience and successful adaptation to post-pandemic market conditions.

Additionally, Ford’s post-pandemic U.S. revenue has surpassed pre-COVID levels, signifying a strong rebound. Prior to 2020, Ford’s U.S. revenue was $96 billion. However, in the post-pandemic period, this figure has consistently exceeded $100 billion, underscoring the company’s robust performance and continued growth in the U.S. market.

Furthermore, Ford’s U.S. revenue surpasses that of other countries by a significant margin, as depicted in the accompanying graph. This dominant performance in the U.S. market can be attributed to a combination of factors such as strong brand loyalty, a diverse product lineup tailored to American preferences, and an extensive dealer network.

Additionally, Ford’s commitment to innovation and its strategic marketing efforts have solidified its leadership position in the U.S. automotive industry.

In short, there is a stark contrast between Ford’s revenue from the U.S. and other regions, underscoring the critical importance of the U.S. market to the company’s overall financial health and growth trajectory.

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Percentage Of Revenue From The U.S.

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The definition of Ford’s revenue by country is available here: revenue by country.

Ford’s U.S. revenue has consistently accounted for over 60% of the company’s total revenue, as illustrated in the graph above. Notably, this ratio has experienced a significant increase since fiscal year 2016, rising from 61% to an impressive 68% in fiscal year 2024. This trend underscores the critical importance of the U.S. market to Ford’s overall financial performance.

When compared to the revenue contributions from other countries, Ford’s U.S. revenue stands out by a considerable margin. The substantial lead in U.S. revenue highlights the relatively minor contributions from other regions, further emphasizing the dominant role of the U.S. market in Ford’s revenue generation.

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Revenue From Canada And The U.K.

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The definition of Ford’s revenue by country is available here: revenue by country.

Canada is Ford’s second-largest market after the U.S., while the U.K. ranks third in terms of revenue. In fiscal year 2024, Ford generated $13.4 billion in revenue from Canada, while its revenue from the U.K. reached $10 billion.

Although the revenue from Canada and the U.K. amounted to tens of billions, they remain significantly lower compared to the revenue from the U.S. This disparity highlights the dominant role of the U.S. market in Ford’s overall revenue distribution.

Despite the relatively smaller revenue streams from these countries, both Canada and the U.K. have shown remarkable post-pandemic recoveries, mirroring the revenue trend observed in the U.S. For instance, from fiscal year 2020 to 2024, Ford’s revenue from Canada surged by over 50%, marking a significant post-pandemic rebound.

Similarly, Ford’s revenue from the U.K. has demonstrated considerable recovery post-pandemic. The latest figures are already on par with pre-pandemic highs, indicating strong market resilience and growth in the U.K.

These trends underscore the importance of the Canadian and U.K. markets to Ford’s global strategy, despite the overwhelming contribution from the U.S. market.

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Percentage Of Revenue From Canada And The U.K.

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The definition of Ford’s revenue by country is available here: revenue by country.

Ford’s revenue from Canada accounted for only 7% of the total in fiscal year 2024, while the revenue from the U.K. contributed an even smaller percentage, at just 5%.

Despite the robust recovery in these markets post-pandemic, the revenue share from Canada and the U.K. has remained relatively constant from 2016 to 2024.

The revenue share from the U.K. has actually declined between 2016 and 2024, dropping from nearly 7% to 5%, even though there has been a significant post-pandemic rebound.

This trend underscores the significantly faster revenue growth in other regions, particularly the U.S., which has maintained its dominant position in Ford’s global revenue distribution.

The consistent revenue share from Canada and the U.K. highlights the importance of these markets to Ford’s overall strategy. However, it also emphasizes the company’s need to focus on accelerating growth in these and other international markets to further diversify its revenue base and reduce reliance on the U.S. market.

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Revenue From Germany And Mexico

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The definition of Ford’s revenue by country is available here: revenue by country.

Ford has ceased reporting revenue from Germany starting in fiscal year 2023. The most recent available data for revenue from Germany is from fiscal year 2022, where Ford earned $6.5 billion. Compared to the $7.3 billion reported in fiscal year 2016, Ford’s 2022 revenue from Germany was approximately 11% lower.

On the other hand, Ford recorded revenue of $2.6 billion from Mexico for fiscal year 2024, a slight decline from the $2.8 billion reported in fiscal year 2023. Despite this recent dip, Ford’s revenue from Mexico has shown significant growth over the long term. From fiscal year 2018 to 2024, Ford’s revenue from Mexico increased by 37%, rising from $1.9 billion to $2.6 billion over the past seven years.

In summary, Ford’s revenue from Germany and Mexico remains significantly lower than that from the U.S., Canada, and the U.K. This disparity highlights the dominant role of the U.S. market and the relatively smaller contributions from Germany and Mexico. Nonetheless, the long-term growth trend in Mexico’s revenue is a positive indicator of the market’s potential.

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Percentage Of Revenue From Germany And Mexico

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The definition of Ford’s revenue by country is available here: revenue by country.

The revenue share from Ford’s operations in Germany was only 4% in fiscal year 2022, showing a slight decline from 4.8% in fiscal year 2016. This indicates that while Germany remains an important market for Ford, its relative contribution to the company’s overall revenue has decreased over this period.

Conversely, Ford’s revenue share from Mexico totaled just 1.4% in fiscal year 2024, the lowest among all compared countries. Despite this modest share, it’s worth noting that Mexico has shown substantial long-term growth, with revenue increasing by 37% from fiscal year 2018 to 2024. However, this growth has not been sufficient to elevate Mexico’s revenue share significantly in comparison to other markets.

These figures underscore the dominance of the U.S. market in Ford’s revenue distribution and highlight the relatively smaller contributions from Germany and Mexico. To further diversify its revenue base, Ford may need to focus on strengthening its presence and accelerating growth in these and other international markets.

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YoY Growth Rates Of Revenue By Country

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The definition of Ford’s revenue by country is available here: revenue by country.

Among all countries compared, Mexico has been one of the fastest-growing markets for Ford, with revenue growth averaging 25% annually from fiscal year 2022 to 2024. This impressive growth underscores the potential and expanding demand for Ford vehicles in the Mexican market.

The U.S. came in second in terms of revenue growth, with an average annual growth rate of 13% between 2022 and 2024. This substantial growth highlights the continued dominance and importance of the U.S. market to Ford’s overall revenue.

On the other hand, the U.K. has experienced a steady average annual revenue growth of 9% over the past three years. This consistent growth indicates a stable and recovering market for Ford in the U.K., contributing significantly to the company’s revenue.

In contrast, Ford’s revenue growth in Canada has been the lowest among all countries compared, totaling just 6.5% annually from fiscal year 2022 to 2024. While this growth rate is modest, it still represents a positive trend and a recovering market post-pandemic.

These growth trends illustrate the varying dynamics and potential across different markets for Ford, highlighting the importance of strategic focus and tailored approaches to maximize revenue in each region.

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Conclusion

Overall, the U.S. market remains the dominant source of revenue for Ford, with Canada and the U.K. following at a distance. Germany and Mexico contribute smaller shares, but both have shown notable trends in revenue growth and recovery.

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Credits and References

1. All financial figures presented were obtained and referenced from Ford Motor’s annual reports published on the company’s investor relations page: Ford shareholders page.

2. Pexels Images.

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